The advertising industry has been in transition for a few years now. Some agencies have weathered the transition really well, managing to continue producing great work on behalf of their clients. Colle+Mcvoy is one of those agencies. To learn more about their creative process I reached out to Mike Caugin. We touched on a few topics including the creative process and the role Tina Fey’s book Bosspants played in informing his approach to coming up with great ideas.