Founders who sell and leaders responsible for revenue, you are most likely realizing that there are a lot of ways to waste time playing with generative AI tools at the expense of your sales pipeline.

With sales cycles becoming more complex and longer, you can’t afford to be distracted by shiny objects.

Here are two simple ways your team can use AI to improve sales outcomes: ⤵

✅ Have your team focus on learning prompt engineering to streamline their communications with the goal of giving themselves more time to build meaningful relationships with stakeholders.

2️⃣ With the time saved streamlining their communication workflow, have them also focus on leveraging generative AI tools like Notion AI to establish themselves as trusted resources online by creating content.

They should still be experimenting with tools like Midjourney, and doing so can be a great way to build a culture of collaboration and creativity — It just shouldn’t come at the expense of moving opportunities forward.

At the end of the day, if you want to support your sales team and maximize the return on your human capital, don’t try to replace the humans in your sales process. Instead, invest in using AI to give your sales team relationship-building superpowers.